Project V Monte-Carlo Fashion Week
Project V, a French nutraceutical brand, made a confident entrance into the fashion world as an official partner of last Monte-Carlo Fashion Week 2025 . In an elegant fusion of wellness and style, Project V hosted an exclusive VIP wellness lounge at the event, proving that health and beauty are the newest essentials on the haute couture scene. This strong partnership showcases Project V’s mission to make health, beauty, and longevity the ultimate fashion statement.
The event was attended by personalities such as fashion designers Renzo Rosso and Elisabetta Franchi, actress Kelly Rutherford, celebrities like content creator Antoniya Toneva, Elisabetta Gregoraci, Victoria Silversted. Among the VIPS who enjoyed a V Hit collection of 27 packs of nutraceuticals, are to be mentioned Marjorie Crovetto, deputy Mayor of Monte Carlo, Bernard D’Alessandri, General Secretary & Managing Director of the Yacht Club Monaco, and fashion designer Yasya Minochkina who kindly provided the dresses for the models Ilaria Gallozzi and Aldrina Gashi of the Project V lounge.
A Global Commitment to Beauty, Health & Longevity
“With this Monte-Carlo debut, Project V boldly steps into the fashion arena to champion the idea that true luxury is a harmony of wellness and style” said Narek Sirakanyan, President of Freedom International Group, to which Project V belongs. “The brand’s involvement in Monaco is just the beginning: Project V will be supporting multiple fashion weeks globally, bringing its fashion-forward wellness concept to runways around the world. From runway models and backstage staff to front-row VIPs, Project V is committed to helping everyone look and feel their best. By infusing high-pressure fashion environments with natural energy, calm, and resilience, Project V is set to become an indispensable wellness partner at fashion events internationally. It’s a confident pledge that feeling good is always in vogue”.
Along with Narek Sirakanyan, doing the honors were Raffaello Porro, Marketing & Communication Advisor, Inga Prokofjeva, nutritionist and detox coach, Natalie Fotiou, Program Manager Project V.
VIP Lounge: Wellness Meets High Fashion
At the heart of Monte-Carlo Fashion Week’s VIP area, Project V curated a rejuvenating lounge experience for models, designers, and style insiders. Amid the glamour of runway shows, guests could recharge with Project V’s signature nutraceuticals, enjoying nutritious elixirs and supplements in a chic, relaxing space. Guests could also enjoy a cup of champagne Ruinart Rosè and those who guessed the highest number of active ingredients of the Project V pills enjoyed a VIP ride in a bright yellow Maserati Gran Turismo Trofeo, the 550 HP top-of-the-range model by the House of the Trident.
Inga Prokofjeva led an engaging interactive workshop, introducing the audience to the world of Project V nutraceuticals. She guided participants through the premium formulations, highlighting the science behind each product and its role in promoting vibrant health and beauty from within. Through live demonstrations and personal consultations, Inga created a dynamic and luxurious experience that connected wellness innovation with the elegance of high fashion.
As has been explained during a workshop for the fashion industry people and the public, Project V’s nutraceuticals are touted as the missing link that completes any high-fashion look – an invisible yet powerful accessory that helps fashion elites radiate vitality from within. By pampering VIP guests with wellness from the inside out, Project V has elevated the fashion week experience with a luxurious, healthful touch.
French Craftsmanship and Botanical Heritage
Proud of its roots, Project V emphasizes quality and authenticity in every product it brings to the fashion week stage. All Project V nutraceuticals are made in France, in a state-of-the-art factory near Strasbourg, reflecting the country’s renowned craftsmanship. The formulas rely on 100% natural active ingredients sourced from fourth-generation family farms – including artichoke, grape, lavender, and melissa (lemon balm). These time-honored botanical extracts are the cornerstone of Project V’s classic wellness blends. During Monte-Carlo Fashion Week, Project V showcased these classic formulations, underscoring how nature’s finest ingredients can power a modern beauty regimen. By introducing its French-made, farm-sourced nutraceutical classics to the fashion elite, Project V sends a clear message that enduring glamour and vitality stem from nature and science in harmony. In closing, Project V’s partnership with Monte-Carlo Fashion Week signals a new era in high fashion – one where wellness is the ultimate luxury accessory. As the brand blends health with haute couture, it confidently redefines what it means to shine on the runway, from the inside
The all new adv campaign
As part of the event, Project V created cutting-edge AI fashion videos featuring the Project V products. These videos showcase an exciting new trend in the fashion world—one that blends technology, health, and style into a seamless, innovative experience. This fusion not only redefines modern fashion but also highlights how forward-thinking design can enhance both aesthetics and well-being.
Photos and videos can be found here.
Enjoy even more @ProjectV
Editor @Monaco Woman
@Alessia Castelli Editor-in-chief of @Monaco Woman
