Boite d’Or Jewels, Luxury without Compromise
Boite d’Or was founded by Vilma and Dario Prandoni in Cuneo in 1978. After a while, they transfer the passion to their son and daughter, Alberto and Silvia, who are now following parents footsteps in the jewellery word.
“We grew up among jewellery and watches. Our parents always worked in this sector. Alberto attended his first trade fair in Basel when he was just two years old! After completing our studies and individual experiences, we found ourselves sharing the same aspiration: producing our own line of jewellery that would distinguish itself from what the market offered and be the result of original design research whose reference would be the important creative lesson that Italy was able to bestow throughout the 20thcentury. “
Carving out a niche in a very crowded global market does not seem evident nor is it a foregone conclusion. Boite d’Or Jewelry proposes the style and traditions of a past where famous names like Tiffany, Pomellato, Bulgari, and a few others had the ability and strength to create jewellery on commission, customized to each individual desire, for that particular woman who would have worn it on that specific occasion.
Carving out a niche in a very crowded global market does not seem evident nor is it a foregone conclusion. Boite d’Or Jewelry proposes the style and traditions of a past where famous names like Tiffany, Pomellato, Bulgari, and a few others had the ability and strength to create jewellery on commission, customized to each individual desire, for that particular woman who would have worn it on that specific occasion. “We want to repropose a taste for fun, with jewellery that surprises and takes those who wear it by surprise. We design rings, bracelets or necklaces as if they were living objects with their own personal stories. “
Artefacts that create an emotional bond with the buyer, by encouraging a private and continuously new dialogue with him or her. “We are convinced that we must return to the right measure, that is a few carefully chosen quality pieces, forgoing standardized and undistinguished quantities. Our desire is to become the interpreters of this changed attitude even through a pricing policy that focuses on the value of the gemstones and materials rather than on secondary costs”.
The variety of stones and forms as well as the themes used open to an encounter with the most diverse cultures on the vast global market. Colour, which is very present in each collection, is expressed through the choice of unusual stones treated with unusual cuts. The constant is given by the exclusive choice of noble materials and natural stones. “We would like to reiterate that the product is not our focus, but the person is with his or her desires, dreams, tastes and cultural heritage. Our approach enables us to reach the individual and to interpret his or her requests. It is certainly a less direct path but one that gives great satisfaction.
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Article edit by Massimo Basile
