BPM Exclusive takes over the Maserati showroom in Monaco and opens a new chapter for the brand in the Principality
After Bordeaux and Orleans, BPM Exclusive is proud to announce the takeover of the Maserati showroom in Monaco, an iconic space dedicated to the world of luxury and automotive innovation.
The showroom embodies the spirit of the new Maserati ‘era’, merging refined craftsmanship and cutting-edge technology to offer an immersive and exclusive experience for enthusiasts of the brand. Combining the refinement of a sartoria – a tailor’s atelier – with the rawness of an officina – a workshop, it allows customers to unleash their creative passion to bring to life their own bespoke vision of the ultimate luxury car.
Located at 9 Rue des Açores, just a stone’s throw from the famous port of Monaco and the legendary Formula 1 circuit, the Maserati showroom has been designed as a veritable automotive haute couture workshop. It reflects the brand’s Italian expertise and elegance, combining noble materials, sophisticated lighting effects and a staging designed to offer total sensory immersion.
The space has been designed to allow customers to explore the world of Maserati down to the smallest detail: customised configurations via the Fuoriserie programme, a selection of material and colour samples, as well as advanced digital tools to personalise each vehicle according to their desires. It’s an invitation to enjoy a unique experience, where each model becomes an exceptional piece of art, crafted according to the wishes of its future owner.
“The integration of a new brand into the BPM Exclusive portfolio is always a significant moment, but the arrival of Maserati Monaco has a special meaning for me. My experience and the connection I have with the Maserati brand, with which I had the pleasure of working for 10 years, make this step even more special. We are proud to represent Maserati in Monaco and excited to share this passion with our clients,” explains Guido Giovannelli, General Manager of BPM Exclusive.
“We are delighted with the commitment of our partner BPM in Monte-Carlo, highlighted on this occasion by the presence in the showroom of one of the 62 MCXtrema units produced worldwide, in a unique livery. The purest expression of Maserati’s expertise embodying the sporting spirit typical of Maserati’s DNA and its continuous pursuit of performance,” says Julien Brunet, General Manager of Maserati West Europe.
In order to share this transition and unveil BPM Exclusive’s ambitions for the Maserati showroom in Monaco, a press conference was held on 27 February. The event provided an opportunity to present BPM Exclusive’s vision, future projects and the evolution of the showroom as a place of reference for luxury and car enthusiasts.
We at MONACO WOMAN were present with the talented journalist Nancy Caburnay.
Practical information
📍 Location: Showroom Maserati – 9 Rue des Açores, 98000 Monaco
📅 Contact : Enzo PAPA – +377 6 43 91 66 60
🕒 Time: On appointment
About BPM Exclusive
Within the BPM Group, BPM Exclusive embodies automotive excellence and refinement. Specializing in prestigious and sports car brands, this division stands out for its ultra-personalized customer experience, with certified workshops for each manufacturer, ensuring an exclusive and tailor-made service.
Present in Monaco, Paris, Bordeaux, and Toulouse, BPM Exclusive is led by Guido Giovannelli, a recognized expert in the automotive industry who has held key positions at Maserati (EMEA, Japan, and West Europe).
Press Contact:
Caroline Stefani – +33 (0)6 60 11 16 37 – caroline@paradox-media.fr
Enjoy even more @ Maserati Monaco
Editor @ Monaco Woman
